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I haven’t received the Google My Business postcard

Can you send me a new code so I can verify my address?

The postcard which is provided directly by Google containing the verification code is sent to the address you entered as your business location. Typically speaking it can take up to 14 days for the to arrive. We can only assume that you haven’t received your Google My Business verification code if you’re currently reading this article.

If you have not received your verification code within a 2 week time frame, please double check the address you entered is correct. You may need to resubmit the request which is something we can assist with.

Your postcard should look something similar to this photo:

If after resubmitting your Google My Business address for verification and you still haven’t received it for a second time, please ensure the person in charge of the accepting mail is looking out for the postcard as sometimes it can be mistaken for junk mail or other forms of postal advertisement. 

If you have any questions in relation to this matter, please contact our us. 

How to do basics SEO for websites

Optimising the content of your website to suit the SEO standards is essential for ensuring higher ranking of your website on the search engine. Below are a few guidelines and details that you might consider when optimising your website content to SEO standards.

Optimise your domain name

You might want to include at least one of the recommended keywords in your domain name to ensure higher ranking of your website in search engine results. You may also consider avoiding the use of exact match domain names, as their importance has diminished overtime and they are no more effective with respect to Search engine Optimisation.

The domain name should be optimised before you establish or launch your website.

Optimise your URLs

Optimising your URLs to comply with the SEO standards is also of considerable importance. Search engines consider the structure of your URL to assess, read and comprehend the content of your webpage, in order to rank your website online. A more easily readable URL has more chances of higher ranking on a search engine. The URL is to match the title of your webpage, however, you may take the liberty of omitting unnecessary words, like is or and, when structuring your webpage URL.

Optimise your page title

Each webpage is provided with a page title. The page title educates the search engine about the content of your website. Since the search engine will rely on your title to assess your website content, it is of importance that you consider the inclusion of one or more than one recommended keywords in your page title. This will lead to higher ranking of your website.

The page title is what appears as the search engine result for your website during online browsing. In order to ensure that the users click on your page title, you need to make your page title more interesting, engaging and relevant for the users.

It is recommended that in order to ensure maximum optimisation of your page title, limit it to 70 characters, composing a unique tile for each of your webpage.

Optimise your meta description tag

The meta description is a summary of your webpage content. For ensuring the optimal effectiveness of meta description, it is advised that you compose a unique and interesting meta description for each of your webpage, limiting it to 190 characters. Meta description appears below the page title in search results, and in order to motivate the user to click on your website link, the meta description needs to be interesting and engaging for the users.

Meta descriptions are not given considerable importance by search engines, but as they appear in search results, optimising them to SEO standards is of significant importance.

Optimise your keyword density

Keyword density refers to the number of times the keyword that you’re trying to rank for is used in your webpage’s content. A keyword may be a single word or it can be a phrase.

For optimum results, recommended keyword density is between 2% to 6%, so that your content have sufficient number of keywords while its quality and readability is maintained, and the use of keywords appear to be more natural and not deliberate.

How to do social media marketing correctly

The success of a social media marketing campaign is heavily dependent on the content that is used for marketing. Good content can lead to a drastic increase in your consumers. However, you may need to study and understand a few specific aspects of social media marketing to ensure the success of your marketing strategy.

You need to make yourself aware of the social media marketing principles to effectively increase your online presence. Below are a few suggestions that might help you fare better in you social media marketing ventures.

Consumers’ Preferences and Interest

In order to effectively use social media and content marketing tools, to best serve your purpose, you need to make yourself aware about the preferences and interests of your consumers. This is essential for the success of your social media marketing strategy. You may be able to gain an insight into your target consumers’ interests and preferences by reading their online content and actively participating in discussions with them. This will enable you to compose and direct content that will successfully engage your target consumers, conveying your intended message and motivating them to avail your offered services or products.

Focused Content

You need to compose your content to focus on the requirements and interests of your target consumers. Specialised content will be able to engage your consumers more effectively. You need to identify your target consumers and focus your social media marketing strategy at delivering services that are able to cater to their needs. Adopting a specialised and focused approach for social media marketing have higher chances of success than a generalised approach.

Engaging Consumers

Assess the success of your social media marketing strategy through the number of consumer who you are able to actively engage into discussion and those who show more interest in interacting with you rather than the total sum of the attracted consumers, a part of whom may only visit your page for the one initial time only.

Commitment

You need to be extremely committed and patient when involved in social media marketing. Though, social media has extensive reach, but marketing campaigns on social media show results after quite some time. The results may take longer than expected and you need to be consistent and patient with your social media marketing activities.

Quality Content

Quality content can take you a long way in the field of social media marketing. Developing, composing and posting engaging and interesting content on social media, as a part of your marketing strategy, will not only hold the interest of your existing consumers, but it may also motivate them to share your content on their blogs and other social media platforms, eventually widening your consumer base.

Sharing of your content will lead to it being identified by the search engines during SEO inclined searches, ultimately increasing your online visibility and leading to increased consumer exposure for your online marketing content.

Amid the changing preferences of various consumer markets, social media today is considered an essential marketing tool, which if used wisely, can prove to be of considerable assistance, especially for small businesses.

Is investing in online video marketing worth it?

There is a growing trend of online video marketing. Recent years has seen a growing trend for online videos. A report by Cisco suggests that 69% of the people will rely on video marketing. The main idea is that more people would now opt for watching a video than reading an online article. Thus, this idea presents a unique opportunity to include online videos in your marketing mix. Including videos to your overall marketing pack increases the chances of you being seen online.

Experts are also calling ‘video marketing’ as the future of content marketing. Small businesses are now turning to online video marketing to showcase their products. It is predicted that about 64% of marketers expect videos to dominate as their main marketing strategy. Reports also suggest that nearly 66% of all purchases are made after watching the video of a product. In such circumstances, it presents a vital opportunity for small businesses to capitalise on.

Whilst, it can be argued that SEO and social media marketing can help gain websites significant attention, it can also be argued that online videos can help you gain the attention and prominence it deserves! If your video is well-planned and executed it may get all the eye-balls. Thus, it can not only help drive more traffic to your website but can also help your business become prominent name in a short span of time!

Although, video marketing has some costs associated to it but recently there have been significant reductions to this. It is becoming easier to make and upload videos on channels like YouTube. Videos are now becoming easier to make and disseminate. One such idea is to convert your article into a video through a power point presentation. Other examples can also include whiteboard doodles and short digital videos which can help captivate everyone’s attention. Marketing and graphic design companies are making sure that they add and provide video marketing to their clients with their other services.

Apart from this, it is important to note that online video marketing does not require you to spend hefty amounts of money as you would do on TV adverts. You can place videos on YouTube or disseminate via your Twitter or Facebook accounts and get more attention. YouTube receives more than one billion unique visitors every month! That is more than any other channel. This gives you a unique opportunity to be seen and noticed!

Whilst there are benefits of online video marketing but it should in no way overtake your social media and SEO campaigns. The whole idea is to make it work together with the strategies you may have for your website and business.

Whichever strategy you may choose it is important to remain creative and unique. Also remember that ‘content is king’! The video would only sell if you have a great story or an idea to sell. Although experts claim that 64% of marketers now think that videos will dominate their strategies in the future, it is important to make sure you can capitalise on it as well as work on other strategies for your business.

As you may know, in the realm of SEO, backlinks are an important factor which are taken into consideration when Google decides how to rank a website. Submitting your website to various different business directories is just one part of the process for building a website backlink profile.

Not only do most business directories provide a direct link to your website but they also help with business exposure. Search engines such as Google; Bing & Yahoo eventually learn to recognise your business by collecting data from all over the web which includes location; telephone number and the type of business being operated.

Below we’ve provided a completely free list of UK business directories which you can use to obtain valuable website backlinks to help improve your SERP (Search Engine Rank Position). All of these business directories are loved by Google and can be quickly indexed once submissions go live.

Please remember, when submitting to these business directories it’s advised to always carryout a quick search to see if your business is already listed on the directory as there is nothing worse than spending time repeating an already completed task.

Enjoy!

Directory Name Directory URL
118 Online www.118-online.co.uk
Approved Business www.approvedbusiness.co.uk
Applegate www.applegate.co.uk
Scoot  www.scoot.co.uk 
Cylex UK  www.cylex-uk.co.uk 
Thomsonlocal  www.thomsonlocal.com
Lacartes www.lacartes.com
Manta www.manta.com
Touch Local  www.touchlocal.com 
Biz Wiki UK  www.bizwiki.co.uk 
Hotfrog UK  www.hotfrog.co.uk 
192.com  www.192.com 
LinkedIn  www.linkedin.com 
Yelp  www.yelp.co.uk 
Yell  www.yell.com 
BrownBook  www.brownbook.net 
Opendi  www.opendi.co.uk 
FreeBD  www.freebd.co.uk 
B99  www.b99.co.uk 
Businessmagnet www.businessmagnet.co.uk
UK Small Business Directory www.uksmallbusinessdirectory.co.uk
Searchme4 www.searchme4.co.uk
Business Line Directory  www.businesslinedirectory.com 
Yalwa UK  www.yalwa.co.uk 

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Keyword Research Analysis
Competitor Research Audit Report
Keyword Research Consultation
Homepage Content Audit Report
Internal Page Content Audit Report
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Image Compression (WordPress Sites Only)
Off-Page Optimisation
Monthly Article Writing for Link Building 1 per Month 4 per Month 8 per Month
Monthly Link Building
Local Business Directory Links
Document Sharing Links
Video Sharing Links
Social Profile Links
Link Outreach 3-6 Hours/Month 9+ Hours/Month
Reporting
Keyword Rank Reporting Up to 6 Keywords Up to 20 Keywords Up to 50 Keywords
Google Analytics Reports
Manual Website Review After 6 Months After 3 Months After 1 Month
Website Health Checks
New Keywords Added
SEO In Depth Advisories
Support
Customer Telephone Support
Customer Ticket Support
Dedicated Account Manager
Initial Site Review + Setup Basic Advanced Premium
Initial Setup
Website Analysis
Backlink Audit
Google My Business, Analytics & Search Console
Keyword Research Analysis
Competitor Research Audit Report
Keyword Research Consultation
Homepage Content Audit Report
Internal Page Content Audit Report
Location
Local
National
International
On-Page Optimisation
Homepage Meta Data Optimised
Internal Page Meta Data Optimised 10 per Month 20 - 40 per Month 60+ per Month
Fix 404 Errors 5 per Month 10 per Month 20+ per Month
Canonical Redirect
Robots.txt
Sitemap Creation/Optimisation
Homepage Schema Markup
Page Speed Analysis (WordPress Sites Only)
Image Compression (WordPress Sites Only)
Off-Page Optimisation
Monthly Article Writing for Link Building 1 per Month 4 per Month 8 per Month
Monthly Link Building
Local Business Directory Links
Document Sharing Links
Video Sharing Links
Social Profile Links
Link Outreach 3-6 Hours/Month 9+ Hours/Month
Reporting
Keyword Rank Reporting Up to 6 Keywords Up to 20 Keywords Up to 50 Keywords
Google Analytics Reports
Manual Website Review After 6 Months After 3 Months After 1 Month
Website Health Checks
New Keywords Added
SEO In Depth Advisories
Support
Customer Telephone Support
Customer Ticket Support
Dedicated Account Manager