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What is UX?

User Experience – UX design is the creation of digital software that is intuitive, easy to use, and have seamless interaction. UX Design is all about making sure the UI design has the best structure for usability. UX design focuses on who the website is for, what the website is for, what the purpose is, and the best way to meet that purpose. Whilst also focusing on what the client wants, and what the user wants.

What is UI?

User Interface – UI design is the looks and aesthetics of the website, where the user will interact with the website. The UI consists of the images, videos, typography, and colours. UI designers will follow the UX design to create a beautiful product, with the easy to use, seamless structure and layout. The User Interface design considers the visual and interactive aspects of the site, to give the user a clean and simple experience to navigate through the website.

Why is UX important?

UX design helps to create an improved experience for users on the website. The better the user’s experience, the better their opinion of your brand. Higher UX leads to higher conversion rates, as it specifically focuses on keeping them on the site longer, and pointing their attention towards purchasing a service or product, or subscribing to a mailing list, etc.

UX design can greatly improve the mobile experience of your website. With users wanting to find information and download a file or purchase a product as fast as possible, a good UX design can make this more efficient.

A good UX will also reduce bounce rates, and increase Search Engine Ranking. With a better User Experience, users will stay on the sight longer, and will interact more.

Why is UI important?

UI deals with the visual aspects of the page such as icons, buttons, images, typography, and colours.

The UI is where the user will interact with the page, it is what they will see. If the UI of the page is messy, ugly, or unprofessional, the user is less likely to stay and convert to a lead.

The UI needs to look clean, aesthetically pleasing, professional, and easy to use. Otherwise users will have a bad impression of the company. They could feel less trusting towards completing an action on the site, such as submitting a contact form, or completing a purchase.

In Summary

In summary, UX and UI design come hand in hand. They are both equally important, and you cannot successfully have one without the other. UI provides more success when paired with great UX, and websites perform better, with less bounce rates and more conversion rates when given professional UX.

At The Website Marketing Group we bring the best UX and UI design into all of our website projects. Find more info here.

What is Browser Cache?  

Browser Cache is local copies of files and images from the sites you visit stored in your browser after the first time you visit a site. These local copies are stored for the reason of making the websites load faster the next time you visit them. The browser will use the cache to load those elements of the website, without needing to download them again.

During the development stages of a website, the cache needs to be regularly cleared, every hour or less. The reason for this is because cache can hide changes that have been made. When a change is made to the website, the old cache may hide the change. The cache can be cleared, and the change will be visible.

Clearing cache can also be helpful with speeding up slower devices, if there is a large amount of cache stored.

How to clear Browser Cache.  

Browser cache is simple to clear, and is relatively the same in each browser.

You can do a ‘Hard Refresh’ on PC and laptops, which will refresh the page and clear the cache of the page you are viewing.

To Hard Refresh in Chrome, Firefox, and Edge: For Windows users, press CTRL + F5 on your keyboard. Mac users press Command (⌘) + Shift + R on your keyboard.

To clear cache in Chrome:

To clear cache in Firefox:

To clear cache in Edge:

Choosing An Email Hosting Provider

Emailing is important for every business, it is the most used and easiest way to communicate between staff and customers, and it makes it easier to share important information and files. It is important to review your requirements and what benefits the hosting service provides.

Benefits of a Quality Email Hosting Provider

Linking your emails with your domain allows people to know who you are and what your brand is when you contact them. The domain name gives the impression of trust and expertise; Using an email address from Gmail or Yahoo, is a lot less trustworthy.

Email hosting services provide good security for the private information shared between staff within the business, and the customers. All emails would be encrypted, preventing them from being read by outside parties.

The email service gives the benefit of being able to sync email accounts across devices and software clients, allowing them to be read from anywhere.

What do you want from the email host?

Before you purchase a hosting plan you should consider what you require, and what the host can offer you.

What are your requirements for an email host? How many mailboxes do you need? How much storage space will it use? Do they offer or restrict use of software and clients on multiple devices?

All of these things are important requirements to consider. Using the email service for your business, with multiple departments, you will need multiple mailboxes for each department and employee. Having a large business will require many mailboxes. As a result the emails will need a large amount of storage space, especially when sending and receiving files and media.

Once you are aware of your requirements, you will be able to find the right hosting plan, that provides all the features you need.


We provide an email hosting service, ready for all devices, with reliable delivery, and is easy to use. Get in touch with us for more info on how we can help you.

What is WordPress Migration?

Migrating your WordPress website means to transfer it from one hosting platform to another. For example, often after the website development process is complete, the website will be transferred (migrated) to a new hosting platform to make it live. Also if you switch to a new website host, you will need to migrate your website to the new hosting server. It can seem like a daunting task, but it can be quite simple.

How can I migrate my WordPress Website?

There are multiple different ways to migrate your WordPress site. You can do it yourself manually with 2 methods. First being installing and using a WordPress migration plugin on your website. Second being downloading all website files via ftp and reuploading them to the new website location. But if you don’t want to do it yourself, there are a lot of people to hire to do it for you.

Method #1 – Plugins

There are various plugins available to download your website files and databases, and upload them to the new hosting platform.

One of the most popular plugins is UpdraftPlus. After installing this plugin onto your site you can create a full backup and then download the backup to your computer. After this you can go to your new blank WordPress website and install UpdraftPlus there also, and restore the website using the backup stored on your computer.

Method #2 – Manual Download & Upload

For this you need to access your website files and database manually via FTP, then download them to your pc, and upload them to the new website.

You need to access both hosts with FTP(FileZilla), as well as access to the databases(phpMyAdmin).

You will need to download all files within the website directory to your system, and use phpMyAdmin to access the database and export that to your PC. Once you have everything downloaded, you have to repeat this process in reverse, to your new host. Uploading all files downloaded from the old host website directory to the new website directory, and importing the database into phpMyAdmin.

Method #3 – Hire a Developer  

Hiring an expert to migrate your website can be a lot more efficient and less stressful.

Finding someone to complete this process for you is the simplest method. WordPress is the most popular CMS, so finding someone to complete the task is easy. We offer a website migration service, if you need your website migrating you can contact us here.

What is LCP?

LCP means Largest Contentful Paint. It’s the measure of time taken for the page to load, and become readable to the user.

Users do not want to wait long amounts of time for a website to load. When you visit a website you like it to be instant, and responsive. LCP is important for user experience (UX). A high LCP (long duration) can also result in a higher bounce rate, and less conversions; in turn this usually means less revenue for the business that owns the website.

LCP is becoming an important factor for Search Engine Result Pages (SERP) and the ranking position of the website.

How to find your LCP?

There are tools online, and built into browsers that can help you find out a lot of information about your page speeds, including the LCP.

A good online tool is PageSpeed Insights from Google, and it uses the same ‘Lighthouse’ tool that is built into browsers such as Chrome. To access this in a browser, press F12 on the keyboard and go to the Lighthouse tab, then generate a report.

Lighthouse will test the current page, and give details about the Performance of the page, and more. The LCP will be one of the first metrics it will show.

This is a lighthouse test run on Amazon.co.uk:

What causes Poor LCP?

There are many factors that can affect LCP; Slow server response time, Slow resource load times, render-blocking JavaScript & CSS.

Slow Server Response Time –

When the server is slow, all the speed metrics will be negatively affected. This will result in slower loading of all website content, causing LCP to increase dramatically. Slow Server Response Time can be caused by problems in the bank-end infrastructure, unoptimized databases, etc.

Slow Resource Load Times –

Large resources such high quality imagery can take more time to load as higher quality usually means bigger file size and longer downloads. All resources and media should be optimized as much as possible to allow for faster loading speeds.

Render-blocking JavaScript & CSS –

JavaScript and CSS being loaded on a website is essential in most modern websites, but when there are big payloads of these assets e.g. too much JavaScript or CSS that is unused, this will make your website take longer to load for the end user, especially on mobile devices. Sticking to less plugins, and minimizing on the CSS and JavaScript can improve LCP.

How to Improve LCP?

Optimize Media –

Images can be optimized in a few different ways. Image dimensions should be considered when added to the site. The images do not need to be larger dimensions than will be displayed on the site. You can compress an image, lowering its quality and file size. The image format can also be converted to a more efficient file format(JPEG, PNG, SVG). Videos load faster than GIFs, so replacing any GIFs with videos can also be of benefit.

Optimize CSS –

CSS files need to be loaded and processed before the page can be rendered. Therefore they are render-blocking. Removing unused code, minimizing css files, and optimizing CSS can help to improve the load times. In some cases you can move your CSS to the footer and inline any critical CSS in order to avoid layout shifts or render flashes, this will cause there to be less CSS that is render blocking but also doesn’t affect UX negatively.

Optimize JavaScript –

JavaScript can be optimized in a few ways to aid with LCP speeds. Removing any unnecessary or unused code is a good way to start. Checking the code to ensure it matches current standards and meets performance benchmarks, badly written code can run more slowly than well written code. Code that is written efficiently will run smoother. Deliver all JavaScript in one file to reduce HTTP requests.

What can we do for your LCP?

We offer SEO services to optimize your site to decrease load times, and improve your LCP, and Search Engine Ranking.

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Initial Site Review + Setup Basic Advanced Premium
Initial Setup
Website Analysis
Backlink Audit
Google My Business, Analytics & Search Console
Keyword Research Analysis
Competitor Research Audit Report
Keyword Research Consultation
Homepage Content Audit Report
Internal Page Content Audit Report
Location
Local
National
International
On-Page Optimisation
Homepage Meta Data Optimised
Internal Page Meta Data Optimised 10 per Month 20 - 40 per Month 60+ per Month
Fix 404 Errors 5 per Month 10 per Month 20+ per Month
Canonical Redirect
Robots.txt
Sitemap Creation/Optimisation
Homepage Schema Markup
Page Speed Analysis (WordPress Sites Only)
Image Compression (WordPress Sites Only)
Off-Page Optimisation
Monthly Article Writing for Link Building 1 per Month 4 per Month 8 per Month
Monthly Link Building
Local Business Directory Links
Document Sharing Links
Video Sharing Links
Social Profile Links
Link Outreach 3-6 Hours/Month 9+ Hours/Month
Reporting
Keyword Rank Reporting Up to 6 Keywords Up to 20 Keywords Up to 50 Keywords
Google Analytics Reports
Manual Website Review After 6 Months After 3 Months After 1 Month
Website Health Checks
New Keywords Added
SEO In Depth Advisories
Support
Customer Telephone Support
Customer Ticket Support
Dedicated Account Manager