How to do basics SEO for websites
Optimising the content of your website to suit the SEO standards is essential for ensuring higher ranking of your website on the search engine. Below are a few guidelines and details that you might consider when optimising your website content to SEO standards.
Optimise your domain name
You might want to include at least one of the recommended keywords in your domain name to ensure higher ranking of your website in search engine results. You may also consider avoiding the use of exact match domain names, as their importance has diminished overtime and they are no more effective with respect to Search engine Optimisation.
The domain name should be optimised before you establish or launch your website.
Optimise your URLs
Optimising your URLs to comply with the SEO standards is also of considerable importance. Search engines consider the structure of your URL to assess, read and comprehend the content of your webpage, in order to rank your website online. A more easily readable URL has more chances of higher ranking on a search engine. The URL is to match the title of your webpage, however, you may take the liberty of omitting unnecessary words, like is or and, when structuring your webpage URL.
Optimise your page title
Each webpage is provided with a page title. The page title educates the search engine about the content of your website. Since the search engine will rely on your title to assess your website content, it is of importance that you consider the inclusion of one or more than one recommended keywords in your page title. This will lead to higher ranking of your website.
The page title is what appears as the search engine result for your website during online browsing. In order to ensure that the users click on your page title, you need to make your page title more interesting, engaging and relevant for the users.
It is recommended that in order to ensure maximum optimisation of your page title, limit it to 70 characters, composing a unique tile for each of your webpage.
Optimise your meta description tag
The meta description is a summary of your webpage content. For ensuring the optimal effectiveness of meta description, it is advised that you compose a unique and interesting meta description for each of your webpage, limiting it to 190 characters. Meta description appears below the page title in search results, and in order to motivate the user to click on your website link, the meta description needs to be interesting and engaging for the users.
Meta descriptions are not given considerable importance by search engines, but as they appear in search results, optimising them to SEO standards is of significant importance.
Optimise your keyword density
Keyword density refers to the number of times the keyword that you’re trying to rank for is used in your webpage’s content. A keyword may be a single word or it can be a phrase.
For optimum results, recommended keyword density is between 2% to 6%, so that your content have sufficient number of keywords while its quality and readability is maintained, and the use of keywords appear to be more natural and not deliberate.