What is UX?

User Experience – UX design is the creation of digital software that is intuitive, easy to use, and have seamless interaction. UX Design is all about making sure the UI design has the best structure for usability. UX design focuses on who the website is for, what the website is for, what the purpose is, and the best way to meet that purpose. Whilst also focusing on what the client wants, and what the user wants.

What is UI?

User Interface – UI design is the looks and aesthetics of the website, where the user will interact with the website. The UI consists of the images, videos, typography, and colours. UI designers will follow the UX design to create a beautiful product, with the easy to use, seamless structure and layout. The User Interface design considers the visual and interactive aspects of the site, to give the user a clean and simple experience to navigate through the website.

Why is UX important?

UX design helps to create an improved experience for users on the website. The better the user’s experience, the better their opinion of your brand. Higher UX leads to higher conversion rates, as it specifically focuses on keeping them on the site longer, and pointing their attention towards purchasing a service or product, or subscribing to a mailing list, etc.

UX design can greatly improve the mobile experience of your website. With users wanting to find information and download a file or purchase a product as fast as possible, a good UX design can make this more efficient.

A good UX will also reduce bounce rates, and increase Search Engine Ranking. With a better User Experience, users will stay on the sight longer, and will interact more.

Why is UI important?

UI deals with the visual aspects of the page such as icons, buttons, images, typography, and colours.

The UI is where the user will interact with the page, it is what they will see. If the UI of the page is messy, ugly, or unprofessional, the user is less likely to stay and convert to a lead.

The UI needs to look clean, aesthetically pleasing, professional, and easy to use. Otherwise users will have a bad impression of the company. They could feel less trusting towards completing an action on the site, such as submitting a contact form, or completing a purchase.

In Summary

In summary, UX and UI design come hand in hand. They are both equally important, and you cannot successfully have one without the other. UI provides more success when paired with great UX, and websites perform better, with less bounce rates and more conversion rates when given professional UX.

At The Website Marketing Group we bring the best UX and UI design into all of our website projects. Find more info here.

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    Initial Site Review + Setup Basic Advanced Premium
    Initial Setup
    Website Analysis
    Backlink Audit
    Google My Business, Analytics & Search Console
    Keyword Research Analysis
    Competitor Research Audit Report
    Keyword Research Consultation
    Homepage Content Audit Report
    Internal Page Content Audit Report
    Location
    Local
    National
    International
    On-Page Optimisation
    Homepage Meta Data Optimised
    Internal Page Meta Data Optimised 10 per Month 20 - 40 per Month 60+ per Month
    Fix 404 Errors 5 per Month 10 per Month 20+ per Month
    Canonical Redirect
    Robots.txt
    Sitemap Creation/Optimisation
    Homepage Schema Markup
    Page Speed Analysis (WordPress Sites Only)
    Image Compression (WordPress Sites Only)
    Off-Page Optimisation
    Monthly Article Writing for Link Building 1 per Month 4 per Month 8 per Month
    Monthly Link Building
    Local Business Directory Links
    Document Sharing Links
    Video Sharing Links
    Social Profile Links
    Link Outreach 3-6 Hours/Month 9+ Hours/Month
    Reporting
    Keyword Rank Reporting Up to 6 Keywords Up to 20 Keywords Up to 50 Keywords
    Google Analytics Reports
    Manual Website Review After 6 Months After 3 Months After 1 Month
    Website Health Checks
    New Keywords Added
    SEO In Depth Advisories
    Support
    Customer Telephone Support
    Customer Ticket Support
    Dedicated Account Manager