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Why do I need to redesign my website?

Written by

Jack Litwin

Jack Litwin

The Author:

Jack Litwin

Jack Litwin

Jack is the Lead Server Technician at The Website Marketing Group, he's our go to guy for anything with an operating system. In his spare time he's always looking for ways to hone his skills.

If it has been long since you have created your website and have not done much to it since then, then it might as well serve you good to think about redesigning it altogether. Let us illustrate some reasons why you ought to give a thought to the redesigning idea.

To Make Your Website More Attractive

It might have been a long time since you put your website on the internet. Times have come and gone but your website remains the same. If this is the case with you, then it is high time you redesigned your website. To keep your business at par with the changing environments, it is very necessary that you have a website to match. Your website should go in sync with today’s techno age and reflect the same.

Re-Organisation

Another major reason why should consider redesigning your website is that your website might be all disorganized. There might be information all scattered on your website without any rhythm or reason. This can be a major scare to the visitors who would get confused and leave. Redesigning the website lets you organize the information in a systematic and neat way and make the overall look more professional. Consequently, your website traffic also goes up

Re-Styling the Right Way

Style is the most important factor of a website. Think about what will appeal to the tastes of your target audience and design a website based on it. The website style should include what is most suitable for your business and what will benefit it. If you decide to get your website redesigned, you will be able to have a website developed for the style which you are looking for. This can lead to the overall success of your website 

Promotion of the website

Website redesigning is an important tool in the promotion of the website. And every company, aims for website promotion in a bid to promote their business. By redesigning your website, you will have fresh content and information on it that is up to date and will be more relevant to the searches and needs of the customer.

Also the search engine spiders will have more reasons to index the content on it.

Improved Website Optimisation

Your website will be listed on the search engine database. But to further optimize it than it already is, will take a bit of an effort from your side. Websites are arranged according to the relevancy and matching of keywords with a particular search item. And in order to increase the search engine optimization of your website, redesigning it will be the best bet. The best keywords will be chosen, to make your website more effective in search engines. For the best search engine optimization strategies and to increase website optimization, you should definitely consider having your website redesigned.

Make the content more Appealing

Another reason to redesign your website might be to make the content information on it more appealing and easier for visitors to understand. The words on your website can make a huge difference to the traffic inflow you have and thus work wonders for your business. And also it will help move your site up in the search engine ranking database. 

Add new & improved graphics

New and improved graphics can go a long way to make your website more popular. It can make your website more appealing and add on to the style. Redesigning your website will enable you to do away with the old graphics and replace them with new and advanced ones. 

Make the Website more User-Friendly

You only get one chance to prove that your website is good enough. If the users don’t find it easy to navigate the site at the first go, there is no chance they will try it out a next time. By redesigning the website, you can improve on the navigation pathway of the website and make it easier for the users to browse through. It will again bring in lots of traffic. An understandable website can lead to the overall success of your business, by increasing the sales that you get. 

Improve the professional appearance

Website redesigning also gives you an opportunity to give a more professional look to your website. If you started out very amateurishly, it is the best chance to revamp it altogether. A professional looking website gains more credibility in the market and looks more legitimate. As a result you gain more sales and your business flourishes

Match Your Competition

If your website has been there for long, chances are bleak that it is updated. To compete against the new players in the industry, you will need to be at par with all that they have to offer. Redesign your website and make it as good as your competitors and even better. 

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Initial Site Review + Setup Basic Advanced Premium
Initial Setup
Website Analysis
Backlink Audit
Google My Business, Analytics & Search Console
Keyword Research Analysis
Competitor Research Audit Report
Keyword Research Consultation
Homepage Content Audit Report
Internal Page Content Audit Report
Location
Local
National
International
On-Page Optimisation
Homepage Meta Data Optimised
Internal Page Meta Data Optimised 10 per Month 20 - 40 per Month 60+ per Month
Fix 404 Errors 5 per Month 10 per Month 20+ per Month
Canonical Redirect
Robots.txt
Sitemap Creation/Optimisation
Homepage Schema Markup
Page Speed Analysis (WordPress Sites Only)
Image Compression (WordPress Sites Only)
Off-Page Optimisation
Monthly Article Writing for Link Building 1 per Month 4 per Month 8 per Month
Monthly Link Building
Local Business Directory Links
Document Sharing Links
Video Sharing Links
Social Profile Links
Link Outreach 3-6 Hours/Month 9+ Hours/Month
Reporting
Keyword Rank Reporting Up to 6 Keywords Up to 20 Keywords Up to 50 Keywords
Google Analytics Reports
Manual Website Review After 6 Months After 3 Months After 1 Month
Website Health Checks
New Keywords Added
SEO In Depth Advisories
Support
Customer Telephone Support
Customer Ticket Support
Dedicated Account Manager